Chapter 6 -The Agreement

Learning Objectives

After studying this chapter, you should be able to:

  1. Explain the three requirements of a valid offer.
  2. Describe the mirror image rule of acceptance.
  3. Identify the situations under which an offer may be revoked.

6.1 The Agreement

In this Chapter, we begin the inquiry into how to tell when parties have created a valid contract. The answer is not always obvious, but since businesspeople frequently conduct contract negotiations without the assistance of a lawyer, it is important to attend to the legal requirements of a valid contract at the outset. Whether a contract has been formed depends in turn on whether

  • the parties reached an agreement (the focus of this Chapter)
  • consideration was present
  • the parties were legally capable of contracting
  • the agreement was legal, and
  • the parties entered into the contract of their own free will, with knowledge of the facts.

The Significance of Agreement

The core of a legal contract is the agreement between the parties. As the great student of contract law Samuel Williston put it, “It was a consequence of the emphasis laid on the ego and the individual will that the formation of a contract should seem impossible unless the wills of the parties concurred.” Accordingly, we find at the end of the eighteenth century, and the beginning of the nineteenth century, the prevalent idea that there must be a “meeting of the minds” (a new phrase) in order to form a contract. Although agreements may take any form, including unspoken conduct between the parties, they are usually structured in terms of an offer and an acceptance.   These two components will be the focus of our discussion in this Chapter. In future Chapters, the discussion will turn to the other major functions of the law of contracts: to sort out the agreements that are legally binding—those that are contracts—from those that are not.

The Objective Test

As we learned in the last Chapter, courts generally apply an objective standard to interpret contracts. This is true in interpreting each of the components of a contract as well. The Restatement (Second) of Contracts defines agreement as a “manifestation of mutual assent by two or more persons to one another.”   The Uniform Commercial Code (UCC) defines agreement as “the bargain of the parties in fact as found in their language or by implication from other circumstances including course of dealing or usage of trade or course of performance.” As evidenced by both of these definitions, the critical question is what the parties actually said or did, not what they thought they said or did nor not what impression they thought they were making. The objective test will apply throughout this Chapter.

6.2 The Offer

To arrive at an agreement, we need an offer and an acceptance. Offer and acceptance may seem to be straightforward concepts, but in a commercial society, the ways of making offers and accepting them are nearly infinite. A retail store advertises its merchandise in the newspaper. A seller makes his offer by mail or over the Internet. A telephone caller states that his offer will stand for ten days. An offer leaves open a crucial term. An auctioneer seeks bids. An offeror gives the offeree a choice. All these situations can raise tricky questions, and so it is important to have legal standards to guide the analysis as to what constitutes an offer that can result in a legal obligation.

The Restatement defines offer as “the manifestation of willingness to enter into a bargain, so made as to justify another person in understanding that his assent to that bargain is invited and will conclude it.”  Three key elements are implicit in that definition: the offeree must objectively intend to make an offer, the offer must be communicated, and it must be definite.

Objective intention

The party making the offer (offeror) must have a genuine intention to be legally bound by the terms of the offer. In other words, the offeror must intend for the acceptance of the offer to create a legally enforceable contract. This intention is determined with reference to the objective standard.

The distinction between objective and subjective standards crops up occasionally when one person claims he spoke in jest, or didn’t mean to imply that he wanted to contract. For example, the vice president of a company that manufactured punchboards, used in gambling, testified to the Washington State Game Commission that he would pay $100,000 to anyone who found a “crooked board.” Barnes, a bartender, who had purchased two boards that were crooked some time before, brought one to the company office and demanded payment. The company refused, claiming that the statement was made in jest (the audience at the commission hearing even laughed when the offer was made). The court disagreed, holding that it was reasonable to interpret the pledge of $100,000 as a means of promoting punchboards:

If the jest is not apparent and a reasonable hearer would believe that an offer was being made, then the speaker risks the formation of a contract which was not intended. It is the objective manifestations of the offeror that count and not secret, unexpressed intentions. If a party’s words or acts, judged by a reasonable standard, manifest an intention to agree in regard to the matter in question, that agreement is established, and it is immaterial what may be the real but unexpressed state of the party’s mind on the subject.

Case 6.1

Lucy v. Zehmer, 84 S.E.2d 516 (Va. 1954)

BUCHANAN, J.

This suit was instituted by W. O. Lucy and J. C. Lucy, complainants, against A. H. Zehmer and Ida S. Zehmer, his wife, defendants, to have specific performance of a contract by which it was alleged the Zehmers had sold to W. O. Lucy a tract of land owned by A. H. Zehmer in Dinwiddie county containing 471.6 acres, more or less, known as the Ferguson farm, for $50,000. J. C. Lucy, the other complainant, is a brother of W. O. Lucy, to whom W. O. Lucy transferred a half interest in his alleged purchase.

The instrument sought to be enforced was written by A. H. Zehmer on December 20, 1952, in these words: “We hereby agree to sell to W. O. Lucy the Ferguson farm complete for $50,000.00, title satisfactory to buyer,” and signed by the defendants, A. H. Zehmer and Ida S. Zehmer.

The answer of A. H. Zehmer admitted that at the time mentioned W. O. Lucy offered him $50,000 cash for the farm, but that he, Zehmer, considered that the offer was made in jest; that so thinking, and both he and Lucy having had several drinks, he wrote out “the memorandum” quoted above and induced his wife to sign it; that he did not deliver the memorandum to Lucy, but that Lucy picked it up, read it, put it in his pocket, attempted to offer Zehmer $5 to bind the bargain, which Zehmer refused to accept, and realizing for the first time that Lucy was serious, Zehmer assured him that he had no intention of selling the farm and that the whole matter was a joke. Lucy left the premises insisting that he had purchased the farm.…

In his testimony Zehmer claimed that he “was high as a Georgia pine,” and that the transaction “was just a bunch of two doggoned drunks bluffing to see who could talk the biggest and say the most.” That claim is inconsistent with his attempt to testify in great detail as to what was said and what was done.…

If it be assumed, contrary to what we think the evidence shows, that Zehmer was jesting about selling his farm to Lucy and that the transaction was intended by him to be a joke, nevertheless the evidence shows that Lucy did not so understand it but considered it to be a serious business transaction and the contract to be binding on the Zehmers as well as on himself. The very next day he arranged with his brother to put up half the money and take a half interest in the land. The day after that he employed an attorney to examine the title. The next night, Tuesday, he was back at Zehmer’s place and there Zehmer told him for the first time, Lucy said, that he wasn’t going to sell and he told Zehmer, “You know you sold that place fair and square.” After receiving the report from his attorney that the title was good he wrote to Zehmer that he was ready to close the deal.

Not only did Lucy actually believe, but the evidence shows he was warranted in believing, that the contract represented a serious business transaction and a good faith sale and purchase of the farm.

In the field of contracts, as generally elsewhere, “We must look to the outward expression of a person as manifesting his intention rather than to his secret and unexpressed intention. The law imputes to a person an intention corresponding to the reasonable meaning of his words and acts.”

At no time prior to the execution of the contract had Zehmer indicated to Lucy by word or act that he was not in earnest about selling the farm. They had argued about it and discussed its terms, as Zehmer admitted, for a long time. Lucy testified that if there was any jesting it was about paying $50,000 that night. The contract and the evidence show that he was not expected to pay the money that night. Zehmer said that after the writing was signed he laid it down on the counter in front of Lucy. Lucy said Zehmer handed it to him. In any event there had been what appeared to be a good faith offer and a good faith acceptance, followed by the execution and apparent delivery of a written contract. Both said that Lucy put the writing in his pocket and then offered Zehmer $5 to seal the bargain. Not until then, even under the defendants’ evidence, was anything said or done to indicate that the matter was a joke. Both of the Zehmers testified that when Zehmer asked his wife to sign he whispered that it was a joke so Lucy wouldn’t hear and that it was not intended that he should hear.

The mental assent of the parties is not requisite for the formation of a contract. If the words or other acts of one of the parties have but one reasonable meaning, his undisclosed intention is immaterial except when an unreasonable meaning which he attaches to his manifestations is known to the other party.

“* * * The law, therefore, judges of an agreement between two persons exclusively from those expressions of their intentions which are communicated between them. * * *.” [Citation]

An agreement or mutual assent is of course essential to a valid contract but the law imputes to a person an intention corresponding to the reasonable meaning of his words and acts. If his words and acts, judged by a reasonable standard, manifest an intention to agree, it is immaterial what may be the real but unexpressed state of his mind.

So a person cannot set up that he was merely jesting when his conduct and words would warrant a reasonable person in believing that he intended a real agreement.

Whether the writing signed by the defendants and now sought to be enforced by the complainants was the result of a serious offer by Lucy and a serious acceptance by the defendants, or was a serious offer by Lucy and an acceptance in secret jest by the defendants, in either event it constituted a binding contract of sale between the parties.…

Reversed and remanded.

Case questions

  1. What objective evidence was there to support the defendants’ contention that they were just kidding when they agreed to sell the farm?
  2. Suppose the defendants really did think the whole thing was a kind of joke. Would that make any difference?
  3. As a matter of public policy, why does the law use an objective standard to determine the seriousness of intention, instead of a subjective standard?
  4. It’s 85 degrees in July and 5:00 p.m., quitting time. The battery in Mary’s car is out of juice, again. Mary says, “Arrgh! I will sell this stupid car for $50!” Jason, walking to his car nearby, whips out his checkbook and says, “It’s a deal. Leave your car here. I’ll give you a ride home and pick up your car after you give me the title.” Do the parties have a contract?

Communication

To have an agreement, each party assents to the terms of the other party. The offeror must therefore communicate the offer to the offeree . An offer cannot be accepted if the offeree is unaware of its existence. From this general proposition, it follows that no contract can be legally binding unless an offer is in fact communicated to the offeree. If you write an e-mail to a friend with an offer to sell your car for a certain sum and then get distracted and forget to send it, no offer has been made. If your friend coincidentally e-mails you the following day and says that she wants to buy your car and names the same sum, no contract has been made. An offer is not effective until it is received by the offeree because that is the point at which the offer is communicated.

The requirement that an offer be communicated does not mean that every term must be communicated. You call up your friend and offer to sell him your car. You tell him the price and start to tell him that you will throw in the snow tires but will not pay for a new inspection, and that you expect to keep the car another three weeks. Impatiently, he cuts you off and says, “Never mind about all that; I’ll accept your offer on whatever terms you want.” You and he have an agreement.

These principles apply to unknown offers of reward. An offer of a reward constitutes a unilateral contract that can be made binding only by performing the task for which the reward is offered. Suppose that Bonnie posts on a tree a sign offering a reward for returning her missing dog. If you saw the sign, found the dog, and returned it, you would have fulfilled the essentials of the offer. But if you chanced upon the dog, read the tag around its neck, and returned it without ever having been aware that a reward was offered, then you have not responded to the offer, even if you acted in the hope that the owner would reward you. There is no contractual obligation to do so.

Although a completed act called for by an unknown private offer does not give rise to a contract, partial performance usually does. Suppose Apex Bakery posts a notice offering a one-week bonus to all bakers who work at least six months in the kitchen. Charlene works two months before discovering the notice on the bulletin board. Her original ignorance of the offer will not defeat her claim to the bonus if she continues working up to the six month requirement to collect, for the offer serves as an inducement to complete the performance called for.

Definiteness of Terms

The common law reasonably requires that an offer spell out the essential proposed terms with sufficient definiteness—certainty of terms that enables a court to order enforcement or measure damages in the event of a breach. Thus, a supposed promise to sell “such coal as the promisor may wish to sell” is not an enforceable term because the seller, the coal company, undertakes no duty to sell anything unless it wishes to do so. Such an offer would not be sufficiently definite, as essential terms of such an offer would certainly include the parties to the agreement, the price to be exchanged, and the subject matter of the offer – in this case the work to be done. But not every omission is fatal; for example, as long as a missing term can be fixed by referring to some external standard—such as “no later than the first frost”—the offer is sufficiently definite.

In major business transactions involving extensive negotiations, the parties often sign a preliminary “agreement in principle” before a detailed contract is drafted. These preliminary agreements may be definite enough to create contract liability even though they lack many of the terms found in a typical contract. For example, in a famous 1985 case, a Texas jury concluded that an agreement made “in principle” between the Pennzoil Company and the Getty Oil Company and not entirely finished was binding and that Texaco had unlawfully interfered with their contract. As a result, Texaco was held liable for over $10 billion, which was settled for $3 billion after Texaco went into bankruptcy.

Contracts with Alternatives

Offers that state alternatives are definitive if each alternative is definite. David offers Sheila the opportunity to buy one of two automobiles at a fixed price, with delivery in two months and the choice of vehicle left to David. Sheila accepts. The contract is valid. If one of the cars is destroyed in the interval before delivery, David is obligated to deliver the other car. Sometimes, however, what appears to be an offer in the alternative may be something else. Charles makes a deal to sell his business to Bernie. As part of the bargain, Charles agrees not to compete with Bernie for the next two years, and if he does, to pay $25,000. Whether this is an alternative contract depends on the circumstances and intentions of the parties. If it is, then Charles is free to compete as long as he pays Bernie $25,000. On the other hand, the intention might have been to prevent Charles from competing in any event; hence a court could order payment of the $25,000 as damages for a breach and still order Charles to refrain from competition until the expiration of the two-year period.

The UCC Approach

The UCC is generally more liberal in its approach to definiteness than is the common law. Section 2-204(3) states the rule: “Even though one or more terms are left open, a contract for sale does not fail for indefiniteness if the parties have intended to make a contract and there is a reasonably certain basis for giving an appropriate remedy.”

The drafters of the UCC sought to give validity to as many contracts as possible and grounded that validity on the intention of the parties rather than on formalistic requirements. As the official comment to Section 2-204(3) notes, “If the parties intend to enter into a binding agreement, this subsection recognizes that agreement as valid in law, despite missing terms, if there is any reasonably certain basis for granting a remedy.…Commercial standards on the point of ‘indefiniteness’ are intended to be applied.” Other sections of the UCC spell out rules for filling in such open provisions as price, performance, and remedies. 

One of these sections, Section 2-306(1), provides that a contract term under which a buyer agrees to purchase the seller’s entire output of goods (an “outputs contract”) or under which a seller agrees to meet all the buyer’s requirements (a “requirements” or “needs” contract) must be made in good faith regarding the understanding of “outputs” or “requirements.” In other words, a party to such a contract cannot offer or demand a quantity that is “unreasonably disproportionate” to a stated estimate or past quantities.

Proposals That Are Not Offers

Advertisements

Most advertisements, price quotations, and invitations to bid are not construed as offers. The reason is  that terms are not sufficiently definite to meet the legal standard for an offer. A notice in the newspaper that a bicycle is on sale for $800 is normally intended only as an invitation to the public to come to the store to make a purchase. At the time the notice is published, it is uncertain who the parties to the offer will be, or if an offer will even result from the notice. Similarly, a statement that a seller can “quote” a unit price to a prospective purchaser is not, by itself, of sufficient definiteness to constitute an offer; quantity, time of delivery, and other important factors are missing from such a statement. Frequently, in order to avoid constructing a statement about price and quantity as an offer, a seller or buyer may say, “Make me an offer.” Such a statement obviously suggests that no offer has yet been made. This principle usually applies to invitations for bids (e.g., from contractors on a building project). An invitation for bid is a solicitation of bids from potential suppliers or contractors for the procurement of goods, services, or construction projects. While a bid submitted under an invitation for bid may meet the legal requirements of an offer, the invitation itself would not. Although advertisements, price quotations, and the like are generally not offers, the facts in each case are important. Under the proper circumstances with clear and sufficiently definite terms, an advertised statement can be construed as an offer, as shown in the well-known Lefkowitz case.

Case 6.2

Lefkowitz v. Great Minneapolis Surplus Store, 86 N.W.2d 689 (Minn. 1957)

MURPHY, J.

This is an appeal from an order of the Municipal Court of Minneapolis denying the motion of the defendant for amended findings of fact, or, in the alternative, for a new trial. The order for judgment awarded the plaintiff the sum of $138.50 as damages for breach of contract.

This case grows out of the alleged refusal of the defendant to sell to the plaintiff a certain fur piece which it had offered for sale in a newspaper advertisement. It appears from the record that on April 6, 1956, the defendant published the following advertisement in a Minneapolis newspaper:

Saturday 9 A.M. Sharp

3 Brand New Fur Coats Worth to $100.00

First Come

First Served

$1 Each

[The $100 coat would be worth about $1100 in 2023 dollars.] On April 13, the defendant again published an advertisement in the same newspaper as follows:

Saturday 9 A.M.

2 Brand New Pastel Mink 3-Skin Scarfs

Selling for $89.50

Out they go Saturday. Each…$1.00

1 Black Lapin Stole Beautiful, worth $139.50…$1.00

First Come First Served

The record supports the findings of the court that on each of the Saturdays following the publication of the above-described ads the plaintiff was the first to present himself at the appropriate counter in the defendant’s store and on each occasion demanded the coat and the stole so advertised and indicated his readiness to pay the sale price of $1. On both occasions, the defendant refused to sell the merchandise to the plaintiff, stating on the first occasion that by a “house rule” the offer was intended for women only and sales would not be made to men, and on the second visit that plaintiff knew defendant’s house rules.

The defendant contends that a newspaper advertisement offering items of merchandise for sale at a named price is a “unilateral offer” which may be withdrawn without notice. He relies upon authorities which hold that, where an advertiser publishes in a newspaper that he has a certain quantity or quality of goods which he wants to dispose of at certain prices and on certain terms, such advertisements are not offers which become contracts as soon as any person to whose notice they may come signifies his acceptance by notifying the other that he will take a certain quantity of them. Such advertisements have been construed as an invitation for an offer of sale on the terms stated, which offer, when received, may be accepted or rejected and which therefore does not become a contract of sale until accepted by the seller; and until a contract has been so made, the seller may modify or revoke such prices or terms. [Citations]

…On the facts before us we are concerned with whether the advertisement constituted an offer, and, if so, whether the plaintiff’s conduct constituted an acceptance.

There are numerous authorities which hold that a particular advertisement in a newspaper or circular letter relating to a sale of articles may be construed by the court as constituting an offer, acceptance of which would complete a contract. [Citations]

The test of whether a binding obligation may originate in advertisements addressed to the general public is “whether the facts show that some performance was promised in positive terms in return for something requested.” 1 Williston, Contracts (Rev. ed.) s 27.

The authorities above cited emphasize that, where the offer is clear, definite, and explicit, and leaves nothing open for negotiation, it constitutes an offer, acceptance of which will complete the contract.…

Whether in any individual instance a newspaper advertisement is an offer rather than an invitation to make an offer depends on the legal intention of the parties and the surrounding circumstances. [Citations] We are of the view on the facts before us that the offer by the defendant of the sale of the Lapin fur was clear, definite, and explicit, and left nothing open for negotiation. The plaintiff having successfully managed to be the first one to appear at the seller’s place of business to be served, as requested by the advertisement, and having offered the stated purchase price of the article, he was entitled to performance on the part of the defendant. We think the trial court was correct in holding that there was in the conduct of the parties a sufficient mutuality of obligation to constitute a contract of sale.

Case questions

  1. If the normal rule is that display advertisements in newspapers and the like are not offers, but rather invitations to make an offer, why was this different? Why did the court hold that this was an offer?
  2. What is the rationale for the rule that a display ad is usually not an offer?
  3. If a newspaper display advertisement reads, “This offer is good for two weeks,” is it still only an invitation to make an offer, or is it an offer?
  4. Is a listing by a private seller for the sale of a trailer on Craigslist or in the weekly classified advertisements an offer or an invitation to make an offer?

Despite the common-law rule that advertisements are normally to be considered invitations rather than offers, legislation and government regulations may offer redress. For many years, retail food stores have been subject to a rule, promulgated by the Federal Trade Commission (FTC), that goods advertised as “specials” must be available and must be sold at the price advertised. It is unlawful for a retail chain not to have an advertised item in each of its stores and in sufficient quantity, unless the advertisement specifically states how much is stocked and which branch stores do not carry it. Many states have enacted consumer protection statutes that parallel the FTC rule. It is noteworthy here that such remedies, when they exist, are not granted under contract law.

Invitations to Bid at Auction

Invitations to bid are also not generally construed as offers. At an auction, offering an item for bidding is not an offer, but rather an invitation for potential buyers (bidders) to make offers. A prospective buyer becomes an offeror when making a bid at the auction, typically indicating their interest in purchasing the auctioned item by raising a paddle, making verbal offers, or submitting bids by mail or online, depending on the type of auction.

When a bidder makes a bid, they are essentially making an offer to purchase the auctioned item at the bid price. The agreement is formed when the auctioneer accepts the highest bid by calling “Sold!” or otherwise indicating acceptance. At this point, a legally binding contract is created between the successful bidder (offeror) and the auctioneer (offeree).

6.3 Duration of Offer

An offer need not be accepted on the spot. Because there are numerous ways of conveying an offer and numerous contingencies that may be part of the offer’s subject matter, the offeror might find it necessary to give the offeree considerable time to accept or reject the offer. By the same token, an offer cannot remain open forever, so that once given, it never lapses and cannot be terminated. The law recognizes several ways by which the offer can expire (besides acceptance, of course): revocation, rejection by the offeree, counteroffer, lapse of time, death or insanity of a person or destruction of an essential term, and illegality. We will examine each of these in turn.

Revocation

Just as people are free to make offers, they are generally free to revoke those offers as they see fit. The general rule, both in common law and under the UCC, is that the offeror may revoke an offer at any time before acceptance, even if the offer states that it will remain open for a specified period of time. Thus, Neil offers Arlene his car for $5,000 and promises to keep the offer open for ten days. Two days later, Neil calls Arlene to revoke the offer. The offer is revoked and Arlene can no longer accept even though the 10-day period has not expired.

To be effective, the revocation must be communicated to the offeree. This means that the offeree must be made aware of the offeror’s decision to revoke the offer. So, if Neil had sent his revocation by mail it would not be effective unless it was received by Arlene. This means that if, before receiving a revocation, Arlene telephoned her acceptance, there would be a valid agreement. Revocation may be communicated indirectly. If Arlene had learned from a friend that Neil had sold his car to someone else during the 10-day period, she would have had sufficient notice. Any attempt to accept Neil’s offer would have been futile.

There is an exception to the rule providing for direct communication of revocation for offers made to the public through a notice or newspaper. Public offers are open to anyone who meets the criteria specified in the offer. They are not limited to a specific individual or a small, private group. The offeror typically communicates the public offer through various means, such as advertisements, announcements, postings, or other forms of public communication. The offeror may revoke a public offering by notifying the public by the same means used to communicate the offer. If no better means of notification is reasonably available, the offer is terminated even if a particular offeree had no actual notice.

Irrevocable Offers

Not every type of offer is revocable. One type of offer that is irrevocable (cannot be revoked) is the option contract. An option contract occurs when an offeree has provided consideration (usually a payment) to the offeror in exchange for a promise to keep the offer open for a specified period. Arlene tells Neil that she cannot make up her mind in ten days but that she will pay him $25 to hold the offer open for thirty days. Neil agrees. Arlene now has a 30-day option to buy the car for $5,000; if Neil should sell it to someone else during the thirty days, he will have breached the contract with Arlene. Note that the transactions involving Neil and Arlene consist of two different contracts. One is the promise of a thirty-day option for the promise of $25. It is this contract that makes the option binding and is independent of the original offer to sell the car for $5,000. The offer can be accepted and made part of an independent contract during the option period.

Partial performance of a unilateral contract creates an option. Although the option is not stated explicitly, it is recognized by law in the interests of justice. Otherwise, an offeror could induce the offeree to go to expense and trouble without ever being liable to fulfill his or her part of the bargain. Before the offeree begins to carry out the contract, the offeror is free to revoke the offer. But once performance begins, the law implies an option, allowing the offeree to complete performance according to the terms of the offer. If, after a reasonable time, the offeree does not fulfill the terms of the offer, then it may be revoked.

Revocability under the UCC

The UCC changes the common-law rule for offers by merchants. Under Section 2-205, a merchant can make a firm offer. A firm offer is a written and signed promise by a merchant to hold an offer to buy or sell goods for some period of time. A merchant’s firm offer is irrevocable. The offer must remain open for the time period stated or, if no time period is given, for a reasonable period of time, not to exceed three months.

Irrevocability by Law

By law, certain types of offers may not be revoked (statutory irrevocability), despite the absence of language to that effect in the offer itself. One major category of such offers is that of the contractor submitting a bid to a public agency. The general rule is that once the period of bidding opens, a bidder on a public contract may not withdraw his or her bid unless the contracting authority consents. The contractor who purports to withdraw is awarded the contract based on the original bid and may be sued for damages for nonperformance.

Rejection by the Offeree

When an offeree decides not to accept an offer from an offeror, the offeree will reject the offer. A rejection is a manifestation of refusal to agree to the terms of an offer, and is effective at the time that the offeror receives it. Arlene calls Neil to reject his offer. As soon as Neil receives the rejection, he is free to sell to someone else. Even if Arlene reconsiders the rejection, calling the next day to try to accept after all, there is no open offer, and therefore no agreement. Having rejected the original offer, Arlene, by her second call, is not accepting but making an offer to buy. Arlene is now the offeror, and Neil is free to accept or reject Arlene’s offer.

Counteroffer

A counteroffer in contract law is a response made by the offeree to the offeror that proposes different terms or conditions than those contained in the original offer. When a counteroffer is made, it essentially rejects the original offer and replaces it with a new offer. If Neil offers to sell his car to Arlene for $5,000, and Arlene would like to purchase the car but at a lower price, she may offer to buy Neil’s car for $4,000. Arlene’s counteroffer has rejected Neil’s original offer, and her offer is available to Neil who can then accept, reject, or even counter, Arlene’s offer.

When negotiating an agreement, an offeree may want to accept most of the agreement while changing a part of it. Normally this would result in a counteroffer which has the results described above. To avoid presenting a counteroffer, it is also possible to accept an agreement by requesting a change or an addition to the offer that does not require the offeror’s assent. In this case, the acceptance of the original offer is valid and does not constitute a counteroffer. Consider the following different scenarios. The broker at Friendly Real Estate offers you a house for $320,000. You accept but require as part of your acceptance that the deal include “the vacant lot next door.” Your acceptance is a counteroffer, which serves to terminate the original offer. If, instead, you had said, “It’s a deal, but I’d prefer it with the vacant lot next door,” then you have accepted the original offer and there is a contract, because you are not demanding that the broker abide by your request in order for you to accept the offer. If you had said, “It’s a deal, and I’d also like the vacant lot next door,” you have also have a contract under the original terms, because the request for the lot is a separate offer, not a counteroffer that rejects the original proposal.

The UCC and Counteroffers

The UCC is more liberal than the common law in allowing contracts to be formed despite counteroffers and in incorporating the counteroffers into the contracts. This UCC provision is necessary because the use of routine forms for contracts is very common, and if the rule were otherwise, much valuable time would be wasted by drafting clauses tailored to the precise wording of routine printed forms. A buyer and a seller send out documents accompanying or incorporating their offers and acceptances, and the provisions in each document rarely correspond precisely. Indeed, it is often the case that one side’s form contains terms favorable to it but inconsistent with terms on the other side’s form. Section 2-207 of the UCC attempts to resolve this “battle of the forms” by providing that additional terms or conditions in an acceptance operate as such unless the acceptance is conditioned on the offeror’s consent to the new or different terms. The new terms are construed as offers but are automatically incorporated in any contract between merchants for the sale of goods unless “(a) the offer expressly limits acceptance to the terms of the offer; (b) [the terms] materially alter it; or (c) notification of objection to them has already been given or is given within a reasonable time after notice of them is received.”

An example of terms that become part of the contract without being expressly agreed to are clauses providing for interest payments on overdue bills. Examples of terms that would materially alter the contract and hence need express approval are clauses that negate the standard warranties that sellers give buyers on their merchandise.

Frequently, parties use contract provisions to prevent the automatic introduction of new terms. A typical seller’s provision is as follows:

AmendmentsAny modification of this document by the Buyer, and all additional or different terms included in Buyer’s purchase order or any other document responding to this offer, are hereby objected to. BY ORDERING THE GOODS HERE FOR SHIPMENT, BUYER AGREES TO ALL THE TERMS AND CONDITIONS CONTAINED ON BOTH SIDES OF THIS DOCUMENT.

Section 2-207 of the UCC, liberalizing the mirror image rule, is pervasive, covering all sorts of contracts, from those between industrial manufacturers to those between friends.

Lapse of Time

Offers are not open indefinitely; even offers that do not have a date, day, or time of expiration will lapse after some period of time. In the absence of an expressly stated time limit, the common-law rule is that the offer expires at the end of a “reasonable” time. Such a period is a factual question in each case and depends on the particular circumstances, including the nature of the service or property being contracted for, the manner in which the offer is made, and the means by which the acceptance is expected to be made. Whenever the contract involves a speculative transaction—the sale of securities or land, for instance—the time period will depend on the nature of the security and the risk involved. In general, the greater the risk to the seller, the shorter the period of time. Karen offers to sell Gary a block of oil stocks that are fluctuating rapidly hour by hour. Gary receives the offer an hour before the market closes; he accepts by fax two hours after the market has opened the next morning and after learning that the stock has jumped up significantly. The time period has lapsed if Gary was accepting a fixed price that Karen set, but it may still be open if the price is market price at time of delivery. For unilateral contracts, both the common law and the UCC require the offeree to notify the offeror that he has begun to perform the terms of the contract. Without notification, the offeror may, after a reasonable time, treat the offer as having lapsed.

Death or Insanity of the Offeror

If the offeror dies before the offeree has accepted the offer, the offer is automatically terminated; the offer is said to die with the offeror. The same is true of the offeree. If the offeree dies before accepting the offer, the offer is automatically terminated. Similar to death, if either the offeror or the offeree becomes legally insane or mentally incapacitated to the extent that they cannot understand the terms of the offer or the nature of a contract, the offer is typically considered terminated. Notice, however, that these rules apply to attempts at offers, and would not necessarily apply to a contract between parties made prior to death or insanity.

Destruction of Subject Matter Essential to the Offer

Similar to the rule above, if the subject matter of the offer is destroyed, the offer is terminated. You offer to sell your car, but the car is destroyed in an accident before your offer is accepted; the offer is terminated.

Postoffer Illegality

Finally, it is possible for an offer to become illegal only after that offer is made. For example, an offer to sell a quantity of herbal weight-loss supplements will terminate if the Food and Drug Administration subsequently outlaws the sale of such supplements.

6.4 The Acceptance

To result in a legally binding contract, an offer must be accepted by the offeree. Just as the law helps define and shape an offer and its duration, so too does the law govern the nature and manner of acceptance. The Restatement defines acceptance of an offer as “a manifestation of assent to the terms thereof made by the offeree in a manner invited or required by the offer.”  In showing that there is an assent to an offer, the acceptance will reflect back the intention and terms of the offer, either by the making of a mutual promise or by performance or partial performance of a requested action. If there is doubt about whether the offer requests a return promise or a return act, the Restatement, Section 32, provides that the offeree may accept with either a promise or performance. The UCC also adopts this view; under Section 2-206(1)(a), “an offer to make a contract shall be construed as inviting acceptance in any manner and by any medium reasonable in the circumstances” unless the offer unambiguously requires a certain mode of acceptance.

The person to whom a promise is directed is ordinarily the person whom the offeror contemplates will make a return promise or perform the act requested. As such, in the typical case, the offeror directs the offer to the offeree, and that party is then in the position to accept the offer, or decide not to accept. Under the common law, whoever is invited to furnish consideration to the offeror is the offeree, and only an offeree may accept an offer. Yet in some situations, a promise can be made to one person who is not expected to do anything in return. In this case, consideration necessary to weld the offer and acceptance into a legal contract can be given by a third party. A common example is sale to a minor. George promises to sell his automobile to Bartley, age seventeen, if Bartley’s father will promise to pay $3,500 to George. Bartley is the promisee (the person to whom the promise is made) but not the offeree; Bartley cannot legally accept George’s offer. Only Bartley’s father, who is called on to pay for the car, can accept, by making the promise requested. And notice what might seem obvious: a promise to perform as requested in the offer is itself a binding acceptance.

When Is Acceptance Effective?

As noted previously, an offer, a revocation of the offer, and a rejection of the offer are not effective until received. However, the same rules will not apply when evaluating whether an acceptance is effective. When communications are instantaneous, such as in a face-to-face negotiation, the precise moment of acceptance is not in question. So, too, would be negotiations taking place over telephone or other means of communicating in real time such as Facetime, or Zoom. But disagreements can arise in contracts that are negotiated via means that are not in real time, such as via email.

Stipulations as to Acceptance

One common situation arises when the offeror stipulates the mode of acceptance (e.g., return mail, fax, or carrier pigeon). If the offeree uses the stipulated mode, then the acceptance is deemed effective when it is sent. Even though the offeror has no knowledge of the acceptance at that moment, the contract has been formed. Moreover, according to the Restatement, if the offeror says that the offer can be accepted only by the specified mode, that mode must be used or any acceptance by an alternative mode is invalid.

If the offeror specifies no particular mode, then acceptance is effective when transmitted, as long as the offeree uses a reasonable method of acceptance. It is implied that the offeree can use the same means used by the offeror or a means of communication customary to the industry.

The “Mailbox Rule”

The use of the postal service is customary, so acceptances are considered effective when mailed, regardless of the method used to transmit the offer. In other words, under the mailbox rule, an acceptance is generally effective and binding on the parties at the moment it is sent or deposited in a mailbox.

The mailbox rule may seem to create particular difficulties for people in business. As the acceptance is effective when sent, the offeror is unaware of the acceptance. The offeror will eventually become aware of the acceptance when it is ultimately received, but that will be after the agreement is formed. It is even possible that the letter notifying the offeror of an acceptance is lost and never arrives. Despite this concern, the law recognizes that in contracts negotiated through correspondence, this burden will always fall to one of the parties. So, if the rule were that the acceptance is not effective until received by the offeror, then the offeree would not be able to rely on the existence of an agreement. As between the two, it seems fairer to place the burden on the offeror, since he or she alone has the power to fix the moment of effectiveness. All the offeror need do is specify in the offer that acceptance is not effective until received.

The mailbox rule eliminates an additional burden of acknowledging the acceptance in order for the agreement to become effective. But note that the offeree must use a mode of acceptance that is reasonable—acceptance is deemed effective only when received.

Acceptance “Outruns” Rejection

When the offeree sends a rejection first and then later transmits a superseding acceptance, the “effective when received” rule also applies. Suppose a seller offers a buyer two cords of firewood and says the offer will remain open for a week. On the third day, the buyer writes the seller, rejecting the offer. The following evening, the buyer rethinks his firewood needs, and on the morning of the fifth day, he sends an e-mail accepting the seller’s terms. The previously mailed letter arrives the following day. Since the letter rejecting the offer had not yet been received, the offer had not been rejected. For there to be a valid contract, the e-mailed acceptance must arrive before the mailed rejection. If the e-mail were hung up in cyberspace, through no fault of the buyer, so that the letter arrived first, the seller would be correct in assuming the offer was terminated—even if the e-mail arrived a minute later. In short, where “the acceptance outruns the rejection” the acceptance is effective.

Figure 9.1Summary of Rules for Timing of Offer and Acceptance

image

Electronic Communications

Electronic communications are increasingly common. Many contracts are negotiated by e-mail, accepted and “signed” electronically. Generally speaking, this does not change the rules. The Uniform Electronic Transactions Act (UETA) was promulgated (i.e., disseminated for states to adopt) in 1999. It is one of a number of uniform acts, like the Uniform Commercial Code. As of June 2010, forty-seven states and the U.S. Virgin Islands had adopted the statute. The introduction to the act provides that “the purpose of the UETA is to remove barriers to electronic commerce by validating and effectuating electronic records and signatures.” In general, the UETA provides the following:

  • A record or signature may not be denied legal effect or enforceability solely because it is in electronic form
  • A contract may not be denied legal effect or enforceability solely because an electronic record was used in its formation
  • If a law requires a record to be in writing, an electronic record satisfies the law
  • If a law requires a signature, an electronic signature satisfies the law

The UETA, though, doesn’t address all the problems with electronic contracting. Clicking on a computer screen may constitute a valid acceptance of a contractual offer, but only if the offer is clearly communicated. In Specht v. Netscape Communications Corp., customers who had downloaded a free online computer program complained that it effectively invaded their privacy by inserting into their machines “cookies”; they wanted to sue, but the defendant said they were bound to arbitration. They had clicked on the Download button, but hidden below it were the licensing terms, including the arbitration clause. The federal court of appeals held that there was no valid acceptance. The court said, “We agree with the district court that a reasonably prudent Internet user in circumstances such as these would not have known or learned of the existence of the license terms before responding to defendants’ invitation to download the free software, and that defendants therefore did not provide reasonable notice of the license terms. In consequence, the plaintiffs’ bare act of downloading the software did not unambiguously manifest assent to the arbitration provision contained in the license terms.”

If a faxed document is sent but for some reason not received or not noticed, the emerging law is that the mailbox rule does not apply. A court would examine the circumstances with care to determine the reason for the nonreceipt or for the offeror’s failure to notice its receipt. A person has to have fair notice that his or her offer has been accepted, and modern communication makes the old-fashioned mailbox rule—that acceptance is effective upon dispatch—problematic. 

Activity 6A

Which is Which?

Silence is Not Acceptance

Ordinarily, for there to be a contract, the offeree must make some positive manifestation of assent to the offeror’s terms. The law does not impose on the offeree a duty to speak. Therefore, an offeror cannot usually word his offer in such a way that the offeree’s failure to respond can be construed as an acceptance.

Exceptions

The Restatement recognizes three situations in which silence can operate as an acceptance. The first occurs when the offeree takes a benefit from the offeror and avails himself of services proffered by the offeror, even though he could have rejected them and had reason to know that the offeror offered them expecting compensation. The second situation occurs when the offer states that the offeree may accept without responding and the offeree, remaining silent, intends to accept. The intention of the offeree is key. The third situation is that of previous dealings, in which only if the offeree intends not to accept is it reasonable to expect him to say so. To illustrate these three exceptions, suppose Emma subscribes to a cloud-based software service, and her subscription is up for renewal. If Emma continues to use the software and benefits from it after the renewal without objecting to the fee or canceling the renewal, she has accepted taking the benefit. If the original terms of use and agreement between the parties explicitly state, “Your subscription will be automatically renewed after one year unless you notify us within 30 days that you wish to cancel,” and Emma receives a notice about the renewal but doesn’t respond or cancel her subscription within the specified timeframe, this is acceptance as allowed in the offer. Finally, if Emma has been using this software for several years, and every year the software company sends her a renewal notice with similar terms, and she has never canceled her subscription in the past, the software company would base Emma’s acceptance on the history of their previous dealings.

Case 6.3

Hobbs v. Massasoit Whip Co., 33 N.E. 495 (Mass. 1893)

HOLMES, J.

This is an action for the price of eel skins sent by the plaintiff to the defendant, and kept by the defendant some months, until they were destroyed. It must be taken that the plaintiff received no notice that the defendant declined to accept the skins. The case comes before us on exceptions to an instruction to the jury that, whether there was any prior contract or not, if skins are sent to the defendant, and it sees fit, whether it has agreed to take them or not, to lie back, and to say nothing, having reason to suppose that the man who has sent them believes that it is taking them, since it says nothing about it, then, if it fails to notify, the jury would be warranted in finding for the plaintiff.

Standing alone, and unexplained, this proposition might seem to imply that one stranger may impose a duty upon another, and make him a purchaser, in spite of himself, by sending goods to him, unless he will take the trouble, and bear the expense, of notifying the sender that he will not buy. The case was argued for the defendant on that interpretation. But, in view of the evidence, we do not understand that to have been the meaning of the judge and we do not think that the jury can have understood that to have been his meaning. The plaintiff was not a stranger to the defendant, even if there was no contract between them. He had sent eel skins in the same way four or five times before, and they had been accepted and paid for. On the defendant’s testimony, it was fair to assume that if it had admitted the eel skins to be over 22 inches in length, and fit for its business, as the plaintiff testified and the jury found that they were, it would have accepted them; that this was understood by the plaintiff; and, indeed, that there was a standing offer to him for such skins.

In such a condition of things, the plaintiff was warranted in sending the defendant skins conforming to the requirements, and even if the offer was not such that the contract was made as soon as skins corresponding to its terms were sent, sending them did impose on the defendant a duty to act about them; and silence on its part, coupled with a retention of the skins for an unreasonable time, might be found by the jury to warrant the plaintiff in assuming that they were accepted, and thus to amount to an acceptance. [Citations] The proposition stands on the general principle that conduct which imports acceptance or assent is acceptance or assent, in the view of the law, whatever may have been the actual state of mind of the party—a principle sometimes lost sight of in the cases. [Citations]

Exceptions overruled.

Case questions

  1. What is an eel, and why would anybody make a whip out of its skin?
  2. Why did the court here deny the defendant’s assertion that it never accepted the plaintiff’s offer?
  3. If it reasonably seems that silence is acceptance, does it make any difference what the offeree really intended?

Activity 6B

You be the Judge

In the early days of the internet, an internet services provider called America Online (AOL) dominated the market. One of its sales tactics was to use pop-up ads for products where it would directly bill its customers for those products a customer agreed to purchase by clicking a purchase button. The problem was that many people who received products at their doorstep – like digital cameras, digital CDs, printer fax/machines, and even a “Gardening for Dummies” book – said they never agreed to purchase the products. Yet, they were charged and billed for their purchase. As you think about this situation, what are the pros and cons of silence as acceptance in relationship to this type of shopping experience. Should we have different rules of law to apply where one party has payment information from the other party, as AOL did for its customers, allowing for billing without an affirmative acceptance?

End of Chapter Exercises

  1. Sarah’s student apartment was unfurnished. She perused Doug’s List, an online classified ad service (for nonmerchants), and saw this advertisement: “Moving. For sale: a very nice brown leather couch, almost new, $600.” There was an accompanying photo and contact information. Sarah e-mailed the contact, saying she wanted to buy the couch. Does Sarah have a contract with the seller? Explain.
  2. Seller called Buyer on the telephone and offered to sell his used stereo. Buyer agreed to buy it without asking the price. The next day Buyer changed her mind and attempted to back out of the agreement. Do the parties have a contract? Explain.
  3. On August 1, Ernie wrote to Elsie offering to sell Elsie his car for $7,600, and he promised to hold the offer open for ten days. On August 4 Ernie changed his mind; he sent Elsie a letter revoking the offer. On August 5 Elsie e-mailed Ernie, accepting the offer. Ernie’s letter of revocation arrived on August 6. Is there a contract? Explain.
  4. On August 1 Grover visited a local electronics shop to purchase a new television. He saw one he liked but wasn’t sure if he could afford the $750. The store owner agreed to write up and sign an offer stating that it would be held open for ten days, which he did. On August 2 the owner changed his mind and sent Grover an e-mail revoking the offer, which Grover received immediately. On August 3 Grover sent a reply e-mail accepting the original offer. Is there a contract? Explain.
  5. On November 26, Joe wrote to Kate offering to purchase a farm that she owned. Upon receiving the letter on November 28, Kate immediately sent Joe a letter of acceptance. However, shortly after mailing the letter, Kate had second thoughts and called Joe to advise him that she was rejecting his offer. The call was made before Joe received the letter of acceptance. Has a contract been formed? Why?
  6. On a busy day just before April 15, Albert Accountant received a call from a local car dealer. The dealer said, “Hi, Mr. Accountant. Now, while you have income from doing clients’ taxes, I have an excellent offer for you. You can buy a new Buick Century automobile completely loaded for $36,000. Al, I know you’re busy. If I don’t hear from you by the end of the day, I’ll assume you want the car.” Albert, distracted, did not respond immediately, and the dealer hung up. Then followed an exhausting day of working with anxiety-ridden tax clients. Albert forgot about the conversation. Two days later a statement arrived from the dealer, with instructions on how Albert should pick up the car at the dealership. Is there a contract? Explain.
  7. Mr. and Mrs. Mitchell, the owners of a small secondhand store, attended an auction where they bought a used safe for $50. The safe, part of the Sumstad estate, had a locked compartment inside, a fact the auctioneer mentioned. After they bought the safe, the Mitchells had a locksmith open the interior compartment; it contained $32,000 in cash. The locksmith called the police, who impounded the safe, and a lawsuit ensued between the Mitchells and the Sumstad estate to determine the ownership of the cash. Who should get it, and why?
  8. Ivan Mestrovic, an internationally renowned artist, and his wife lived for years in a house in Indiana. Ivan died in 1982. His widow remained in the house for some years; upon her death the contents of the house were willed to her children. When the Wilkens bought the house from the estate, it was very cluttered. A bank representative (the executor of the estate) said, “You can clean it yourself and keep whatever items you want, or we—as executor of Mrs. Mestrovic’s estate—will hire a rubbish removal service to dispose of it.” The Wilkens opted to clean it up themselves, and amid the mess, behind sofas and in odd closets, were six apparently valuable paintings by Mestrovic. The estate claimed them; the Wilkens claimed them. Who gets the paintings, and why?
  9. David Kidd’s dog bit Mikaila Sherrod. On June 14, 2010, the Kidds offered to settle for $32,000. On July 12 the Sherrods sued the Kidds. On July 20 the Kidds bumped their offer up to $34,000. The suit was subject to mandatory arbitration, which proceeded on April 28, 2011. On May 5 the arbitrator awarded the Sherrods $25,000. On May 9 the Sherrods wrote to the Kidds and purported to accept their last offer of $34,000, made the year before. The Sherrods’ attorney moved to enforce that purported $34,000 “settlement agreement.” The court concluded that the offer was properly accepted because it had not been withdrawn and entered judgment against the Kidds for $34,000. The Kidds appealed. What result should they obtain on appeal, and why?
  10. Acme Corporation sent the following letter, here set out in its entirety:

January 2, 2012

Acme Corporation

We hereby offer you 100 Acme golden widgets, size 6. This offer will be good for 10 days.

[Signed] Roberta Acme

Owner, Acme Corporation

Is this offer irrevocable for the time stated? Explain.


References

Adams v. Lindsell, 1 Barnewall & Alderson 681 (K.B. 1818).

Barnes v. Treece, 549 P.2d 1152 (Wash. App. 1976).

Clow Water Systems Co. v. National Labor Relations Board, 92 F.3d 441 (6th Cir. 1996).

Did AOL send bogus bills? (2002). CNET. https://www.cnet.com/tech/services-and-software/did-aol-send-bogus-bills/

Restatement (Second) of Contracts, Section 24.

Sherrod ex rel. Cantone v. Kidd, 155 P.3d 976 (Wash. Ct. App., 2007).

Specht v. Netscape Communications Corp., 306 F.3d 17 (2d Cir. 2002).

Uniform Commercial Code, Section 1-201(3).

Uniform Commercial Code, Section 2-204(1).

Uniform Commercial Code, Sections 2-305 through 2-310.

Uniform Commercial Code, Section 3.

Samuel Williston, “Freedom of Contract,” Cornell Law Quarterly 6 (1921), 365.

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